Celebrate the Season at the ZOAful Winter Pop-Up
A Whimsical Journey Into G-Dragon’s Creative World
This season, step into a world where creativity meets comfort at the exclusive ZOAful Winter pop-up. Featuring the original characters of ZO&FRIENDS, designed by the visionary artist G-Dragon, this event invites visitors to explore a landscape filled with personality and charm. It is more than just a display; it is an invitation to celebrate the unique, "perfectly imperfect" nature that defines these beloved characters and the stories they tell.
Experience the Warmth of Friendship
The ZOAful Winter experience is built around the heart-centered themes of friendship and togetherness. As the temperatures drop, the Main Atrium has been transformed into a cozy sanctuary where guests can connect with art and each other. Whether you are a longtime admirer of G-Dragon’s artistic ventures or a newcomer looking for a bit of winter magic, the pop-up offers a refreshing and heartfelt escape from the everyday hustle, encouraging everyone to find joy in the little things.
Plan Your Visit to the Main Atrium
The ZOAful Winter pop-up is currently welcoming visitors and will remain open through March 15th, 2026. You can find this festive installation on the Ground Floor in the Main Atrium, conveniently situated between Organic Lab and Global Work. Make sure to stop by, say hello to the characters, and discover what it truly means to be friends in this ZOAful winter season.